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IS ETERNAL STRENGTH FOR YOU?
Is This For You?
This is probably a great fit if you:
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Are 40+ (or feel like your body isn’t 25 anymore)
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Want to get stronger, fitter, and healthier without giving up your life
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Still enjoy the occasional beer, dinner out, or weekend away
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Are tired of extreme diets, fitness trends, and all-or-nothing plans
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Want coaching that focuses on longevity, strength, and consistency
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Value guidance, accountability, and realistic structure
This probably isn’t for you if:
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You’re chasing rapid body transformations at all costs
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You want strict meal plans, food elimination, or fitness punishment
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You’re not ready to be consistent long-term
Small Business Of The Year 2025 - Nominee
Helped over
1000 people since 2015
Rotary Pride In Workmanship Award Winner
2 X Masters Powerlifting World Champions
meet the team
Coach Jason aka big dawg
Jason’s approach is direct, practical, and technique-driven.
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Focus on strength, movement quality, and long-term progression
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Clear guidance without fluff
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Ideal for clients who want structure, clarity, and results
Jason works best with people who want to understand why they’re doing what they’re doing — and are ready to train with intent.
Coach lana
Alana brings a nurturing, supportive approach that many clients deeply value.
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High-touch support
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Strong focus on habit-building and confidence
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Ideal for those who want guidance, reassurance, and accountability
Alana works especially well with clients who prefer a bit more hand-holding and encouragement while building consistency.