Fitness That Works With Your Life — Not Against It.
Lifestyle community coaching
This is your home for simple, effective strength and fitness coaching designed specifically for people over 40 who want to feel stronger, move better, and keep up with real life — not live inside a gym or a meal plan.
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Every six weeks, you’ll get a fresh, progressive training program that keeps things interesting, challenges you at the right level, and supports your long-term health, energy, and confidence. Alongside that, you’ll have access to live group Q&A sessions, educational resources, and a supportive community that helps you stay consistent without pressure.
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After years of coaching everyday people through busy careers, family life, injuries, setbacks, and fresh starts, one thing became clear: training has to evolve with your life. Your body changes, your priorities change, and your program should change with them — not work against them.
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Whether you’re getting back into exercise, rebuilding strength, managing old niggles, or simply wanting to feel better in your body again, this community meets you where you are and grows with you.
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This is the same simple, sustainable approach we use with our own clients — focused on building strength, confidence, and habits that actually last. No extremes. No rigid rules. Just a clear plan, real support, and a lifestyle you can stick to long term.
how does it work?
Training That Fits Your Life
Every 6 weeks, you’ll unlock a brand-new training program inside the Eternal Strength Fitness App.
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You’ll get full workouts with clear video demonstrations and simple guidance, so you can train confidently — whether that’s at the gym or in the comfort of your own home.
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Your sessions are automatically tracked, your progress is celebrated, and you can share your wins with other members inside the community. Because results are better when you’re not doing it alone.
Education That Actually Makes Sense
You’ll get access to our private education portal designed specifically for everyday people — not fitness fanatics.
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We break down:
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How to train efficiently without living in the gym
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How to eat well without strict meal plans or restriction
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Sleep, recovery, and energy for real-life schedules
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Building habits that last, not quick fixes
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No jargon. No overwhelm. Just clear, practical guidance you can actually use.
Real Support From Real Coaches
You’re never left guessing.
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You’ll have access to weekly group coaching calls hosted by our coaches, where you can ask questions, get feedback, and stay accountable.
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You’ll also be part of a private community of members just like you — people balancing work, family, social life, and fitness — all moving in the same direction.
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Because over 40, support matters just as much as the program.
Success stories
READY TO JOIN THE ETERNAL STRENGTH FAMILY?
STEP.1
Click JOIN TODAY, and complete your details. Then check your email's for the link to your fitness app.
STEP.2
Download our fitness app and complete the onboarding questionnaire so our coaches have all your information.
STEP.3
The final step is to complete your complimentary welcome call with one of our coaches to get you started.
subscription is just $12 per week
no lock in contracts
Meet Your Coaches
Jason & Alana
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We’re not here to turn your life upside down or hand you a 12-page meal plan you’ll never follow.
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At Eternal Strength Fitness, our coaching is built around one simple belief:
Fitness should fit your life — not the other way around.
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Between us, we’ve spent years helping everyday people over 40 build strength, lose fat, move better, and feel confident again — without extremes, burnout, or “all-or-nothing” thinking.
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You won’t be coached by an account manager, a chatbot, or a faceless system. Inside the Eternal Strength Lifestyle Program, we’re the ones hosting the calls, answering your questions, and supporting you inside the community.
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Jason brings the structure, systems, and long-term game plan. Alana brings the balance, empathy, and real-world perspective of training hard while still juggling life, work, and everything in between.
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Together, our focus is simple:
Help you feel capable, confident, and supported — no matter where you’re starting from.
Why We Built This
We created the Eternal Strength Lifestyle Program for people who don’t want hardcore fitness culture — but still want real results.
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If you’re over 40 and looking for:
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Structure without pressure
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Coaching without extremes
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Strength that carries into everyday life
You’re in the right place.
